and collection

IT'S A LIVING

IT'S A LIVING

He is a Mexican-born artist currently based in Brooklyn.
“I.T.’S A LIVING” is not just a statement but also embraces a philosophy of life. His distinctive script style is instantly recognizable, from large-scale murals to commercial work for well-known brands, to simple stickers on the streets.
He said: “The direct approach of typography has been an exploring path where the main goal is to question our daily living and to produce a positive impact. After all, it’s a living.”
Through the ambiguity of the message in lettering, typography, and calligraphy, he creates an ongoing dialogue between the viewers and the artwork.
His principal clients include Apple, Nike, Google, TOYOTA, and many others.